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Basic of RSS
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How Do I Start Using RSS?
There are two things needed: an RSS feed and an RSS aggregator or reader. The RSS feed comes from an
RSS-supported website. There are also websites that provide a list of RSS feeds from different websites.
An RSS aggregator is used to read the RSS feed from the source website. It scans and collects data on the
latest RSS feeds from the worldwide web.
An aggregator comes in two forms: a downloadable program, also known as a desktop aggregator, and an online or web-based aggregator. Downloadable aggregators may require payment before they can be acquired, while internet-based aggregators are usually free of charge. All you need to do is to register an account and you are ready to use their services. Both versions allow you to customize, or choose, which RSS feeds to enter. Paid aggregators are usually chosen by more experienced users and they usually allow more freedom in customizing feeds.
A list of top RSS Desktop Aggregators can be found at Google
1. Choose an RSS aggregator to use. For beginners, web-based aggregators are recommended since they are usually user-friendly.
2. Scan the homepage of your target website for the RSS or XML button. It contains the RSS code you need to enter in the aggregator. Copy this code. Syndic8 provides a directory of websites that support RSS.
3.
Paste the code (which contains the URL of the website) in your aggregator. There is a space
provided for pasting the code.
After you have done these three easy steps, you can start reading the RSS feeds coming from the website. New postings appear as they are published in real time at the source website.
RSS and Internet Marketing
The original idea of RSS came from Netscape, where the intention was to provide a means for users to customize their personal homepages with links to websites that were of interest to them, similar to bookmarking websites.
The application of RSS to internet marketing was an unforeseen development to RSS technology developers. Since users are given the freedom to add RSS feeds to their aggregators, those who are interested in particular products and services available on the internet can now be notified real time. Marketing becomes more specific to interested people and not a hit-and-miss operation.
Medium to big-scale companies who intend to use RSS for marketing their products and services should consider linking up with email account providers, (e.g. Yahoo, MSN, Google mail); networking websites (e.g. Friendster, Multiply, My Space, Hi5); websites of newspapers and television network websites (e.g. New York Times, CNN). Smaller companies can also look at networking websites as well as personal blog websites (e.g. Blogspot) and websites of clubs and organizations that would probably make use of their products or services e.g. a fishing supplies store can look for the website of their local fishing club for possible RSS marketing.
Clearly, RSS is an innovation in worldwide web information management as well as online marketing. We can expect better RSS technology in the not-so-distant future as its popularity increases among users and website owners alike.
An aggregator comes in two forms: a downloadable program, also known as a desktop aggregator, and an online or web-based aggregator. Downloadable aggregators may require payment before they can be acquired, while internet-based aggregators are usually free of charge. All you need to do is to register an account and you are ready to use their services. Both versions allow you to customize, or choose, which RSS feeds to enter. Paid aggregators are usually chosen by more experienced users and they usually allow more freedom in customizing feeds.
A list of top RSS Desktop Aggregators can be found at Google
1. Choose an RSS aggregator to use. For beginners, web-based aggregators are recommended since they are usually user-friendly.
2. Scan the homepage of your target website for the RSS or XML button. It contains the RSS code you need to enter in the aggregator. Copy this code. Syndic8 provides a directory of websites that support RSS.
3.
After you have done these three easy steps, you can start reading the RSS feeds coming from the website. New postings appear as they are published in real time at the source website.
RSS and Internet Marketing
The original idea of RSS came from Netscape, where the intention was to provide a means for users to customize their personal homepages with links to websites that were of interest to them, similar to bookmarking websites.
The application of RSS to internet marketing was an unforeseen development to RSS technology developers. Since users are given the freedom to add RSS feeds to their aggregators, those who are interested in particular products and services available on the internet can now be notified real time. Marketing becomes more specific to interested people and not a hit-and-miss operation.
Medium to big-scale companies who intend to use RSS for marketing their products and services should consider linking up with email account providers, (e.g. Yahoo, MSN, Google mail); networking websites (e.g. Friendster, Multiply, My Space, Hi5); websites of newspapers and television network websites (e.g. New York Times, CNN). Smaller companies can also look at networking websites as well as personal blog websites (e.g. Blogspot) and websites of clubs and organizations that would probably make use of their products or services e.g. a fishing supplies store can look for the website of their local fishing club for possible RSS marketing.
Clearly, RSS is an innovation in worldwide web information management as well as online marketing. We can expect better RSS technology in the not-so-distant future as its popularity increases among users and website owners alike.