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Twitter, Facebook Traffic Surges, Myspace Fades

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The Great Social Divide: Twitter, Facebook Traffic Surges, Myspace Fades

Market Share of U.S. Internet Visits to Top Five Social Networking Web Sites

Rank

Name Domain

Sept
2009

Aug
2009

Sept
2008

Yearly
Change %

1

Facebook www.facebook.com

58.59%

55.15%

19.94%

194%

2

MySpace www.myspace.com

30.26%

33.00%

66.84%

-55%

3

Tagged www.tagged.com

2.38%

2.36%

1.62%

47%

4

Twitter www.twitter.com

1.84%

1.95%

0.15%

1170%

5

myYearbook www.myyearbook.com

1.05%

1.16%

1.76%

-40%

Twitter had the largest percentage gain in market share of visits among the top five visited Web sites, increasing 1,170 percent compared to the previous year. In fact, 2009 is “The Year of Twitter” as documented by the traffic and reach of Twitter.com at Alexa and Compete.

Krystal World

Krystal World

Krystal World

According to the report, U.S. visits to all social networks was up by 62 percent from September 2008 to 2009. Except of course, at Myspace and myYearbook. From 2008 to 2009 each experienced a significant erosion in visits by -55 percent and -40 percent respectively. The good news for MySpace however, is that the network topped the charts for average time spent in the network. And, as engagement is a key metric for social media, this data is critical to the future of MySpace engineering, innovation, and the ecosystem it creates moving forward.� But, that engagement level is slipping, as it reflects a 12 percent loss of attention year-over-year.

Average U.S. Time Spent Among Top Five Social Networking Web Sites (in minutes and seconds)

Rank

Name Domain

Sept
2009

Sept
2008

Yearly
Change %

1

Facebook www.facebook.com

23:00

18:38

23%

2

MySpace www.myspace.com

25:56

29:37

-12%

3

Tagged www.tagged.com

25:17

23:31

8%

4

Twitter www.twitter.com

15:52

36:27

-56%

5

myYearbook www.myyearbook.com

18:07

26:12

-31%

Note: Data is based on the average U.S. time spent from the Experian Hitwise sample of 10 million U.S. Internet users. Experian Hitwise measures more than 1 million unique Web sites daily, including subdomains of larger Web sites. Experian Hitwise categorizes Web sites into industries on the basis of subject matter and content, as well as market orientation and competitive context.

Looking at the data, you’ll notice that Twitter also experienced a loss in engagement time among visitors. From September 2008 ” 2009, Twitter actually lost a whopping 56 percent of visitor attention span. I believe that many will say that the shift in numbers stems from the migration of those who previously interacted on Twitter.com and now engage via third-party clients such as TweetDeck, Seesmic, CoTweet, HootSuite, et al. I will have these numbers available for you shortly”

Nielsen Claritas conducted an online panel of more than 200,000 social media users in the United States in August. The study found that people in more affluent demographics are 25 percent more likely use Facebook, while the less affluent, 37 percent, are more likely to connect on MySpace.

Users with household income above $75,000
Facebook – 41.74 percent
MySpace – 32.38 percent
LinkedIn – 58.35 percent
Twitter – 43.34 percent

Users with household income under $50,000
Facebook – 28.42 percent
MySpace – 37.13 percent
LinkedIn – 17.34 percent
Twitter – 28.36 percent

Female users
Facebook – 56.33 percent
MySpace – 56.69 percent
LinkedIn – 48.11percent
Twitter – 53.59 percent

Users aged 18 to 24
Facebook – 10.27 percent
MySpace – 15.46 percent
LinkedIn – 3.99 percent
Twitter – 9.51percent

Users aged 35 to 49
Facebook – 31.54 percent
MySpace – 29.09 percent
LinkedIn – 43.64 percent
Twitter – 34.02 percent

Nielsen found a strong overlap between those who use Facebook and those who use LinkedIn.

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